ClassPass
Press Room
The source for all our latest announcements, top stories, media mentions, press kit, and more.
ClassPass
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PR team
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Media assets
Downloadable logos, images, and video.
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Brand guidelines
ClassPass’s voice and visual identity.
ClassPass in the news
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"Unlike the gyms and spas with which it partners, ClassPass is focused on a price-sensitive audience that is willing to trade convenience for value. The platform helps partners sell excess capacity that they wouldn’t have sold otherwise to consumers who might not have found their business otherwise."
Why ClassPass invested $50M in marketing to supercharge partner growth
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"According to Playlist, parent company to booking apps like ClassPass and Mindbody, the most-booked boutique fitness class in New York City during Q1 of this year was pilates, followed by yoga, strength training, cycling and barre. "
iFit and NordicTrack bet on connected pilates with $10k at-home reformer
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"In 2025, Pilates was the most booked workout on ClassPass globally, with bookings increasing by 66% compared to 2024."
Hailey Bieber says Pilates is ‘a little over.’ I grew up with a Pilates-teacher mom and see her point.
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"...you can find pretty much any type of group fitness class in your area on ClassPass. What sets it apart from others? You can use your credits for wellness and self-care services like massages and pedicures, too."
The Best Tools, Books, and Problem-Solving Accessories to Support Your Mental Health